Stingray’s commercial services division Stingray Business has acquired DJ-Matic, a provider of in-store media solutions (music, video, digital signage) for businesses with clients in Belgium, the Netherlands, Germany, and Denmark.
Launched in 2000, DJ-Matic serves clients in a range of industries including bars and pubs, retail stores, restaurants, hotels, fitness centers, etc. By joining forces with DJ-Matic, Stingray Business adds 10,000 locations to the count and acquires +25 years of experience in the European Entertainment and Music industry.
Under the terms of the agreement, Stingray will fully own and operate DJ-Matic with the continued direction of the company’s current leadership team.
“Stingray has been present in Europe for close to a decade and has established a solid reputation as a provider of music and video services for pay TV providers such as Orange, Free, Telenet, and Proximus,” explained Eric Boyko, President, Co-founder, and CEO of Stingray.
“The acquisition of DJ-Matic adds an important building block to our commercial offering and will be at the core of our European expansion strategy. I look forward to developing a new client base that will benefit from the expertise we have accrued with businesses in Canada, Mexico, and Australia. I am confident that with the continued support of DJ-Matic’s leadership, we will establish Stingray Business as the go-to background music provider across the continent.”
“Joining the Stingray family is a great step forward for DJ-Matic,” said Kris Gryspeert, Managing Director of DJ-Matic.
“Stingray’s proven expertise combined with our know-how and client base bode very well for the future. Our shared mission of providing commercial clients with turnkey entertainment solutions and drive to improve the customer experience in any setting make this joining of forces a perfect match.”