In the report Conviva uses fully anonymised data for over 200 global brands, the largest independent census footprint in the world.
“We work hard every day to make sure our viewers receive the best streaming service. Conviva’s data allows us to benchmark our streaming quality to gauge if we’re on the right path and helps highlight areas for improvement,” says Tone Krohn Clausen, Director Product & Digital in Canal Digital. “Conviva’s comprehensive streaming measurement data has been a trusted source of truth for our streaming platform, and has allowed us to accurately monitor our service performance and enhance it for our viewers.”
The company measures four key indicators of streaming TV quality – video start failure (VSF), video start time (VST), rebuffering ratio, and average bitrate. In Q1 2018, Canal Digital’s VSF was just 1.19%, versus the European average of 2.07% noted in the report;
VST was less than half of the 4.3-second European average Conviva reported, at a mere 1.96
Seconds; Rebuffering ratio was 0.26%, 146% less compared to the 0.64% European average reported by Conviva.; picture quality, or average bitrate, was 49% better than average, at 5.13 mbps against 3.45 mbps.
“At Conviva we take great pride in providing customers, like Canal Digital, with accurate and
actionable streaming data to help improve their service,” says Bill Demas, CEO of Conviva. “Our quarterly reports aggregate fully anonymized data from our customer base to deliver useful benchmarks to the streaming industry.”