Already Apple uses its TV service – pre-installed on Apple devices including the iPhone, iPad and the Apple TV box to provide a stream of content. In the UK this includes Netflix, the BBC iPlayer and ITV Hub.
CNBC reported this week that the new product would be free to owners of Apple devices with the new updated app being made available early next year.
Customers will be able to be view all of the content from within the TV app rather than download the individual apps as is currently the case. This places Apple’s TV service on a model similar to that of Amazon Prime Video.
Apple, which is said to have more than two dozen shows under development, has declined to comment.