• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Paramount SVOD first for CEE

October 9, 2018 08.06 Europe/London By Chris Dziadul, PIKE 2018, Lodz

A Paramount branded SVOD service will launch for the first time in Central and Eastern Europe this month.

Named Paramount Play, it will debut in Poland on the mobile service Play and cable operator Toya, with distribution on other platforms set to follow in the coming months.

CEE will be the second region to roll out Viacom’s Paramount-branded SVOD entertainment aggregate following Paramount+ in the Nordics. Paramount Play will bring together a wide range of movies, series and branded TV content from Paramount Pictures, Comedy Central and MTV. It will also include Nickelodeon and Nick Jr. content.

In Poland, Paramount Play will be available through STBs and within TV everywhere and OTT apps as a standalone service. Affiliate partners’ premium subscribers will be able to access the service for low or no additional cost.

Commenting on the launch, which was announced at PIKE 2018 in Lodz, Bartosz Witak, SVP, general manager for Viacom International Media Networks (VIMN) in Central Eastern Europe and Israel, commented: “Paramount Play is an important extension of our content offering for our distribution partners, which will diversify our footprint and bolster our market leading position in CEE. A perfect complement to our linear TV business, this service enables our partners to offer unique, extra content to their premium customers, which will be accessible anytime, anywhere and on any device. Easy navigation between our brands under a single Paramount Play user interface will also boost discoverability of our content more broadly.”

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Central & East Europe, Editor's Choice, Newsline Edited: 9 October 2018 20:38

Avatar photo

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • LG adds suite of Apple services
  • Stephanie Meyer returns to LFP Broadcasting
  • European first for on demand and live TV guide
  • Some growth for Nuuday as TV continues decline
  • Paramount+ chooses Three as mobile streaming partner

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...