BBC News has launched a new website that is intended to become the global home of its factual digital output.
Every weekday, BBC Reel will publish a themed playlist of four to five videos, combining originally produced content and the best videos from BBC brands. Content will also be released on YouTube, where BBC News has 5.1 million engaged global viewers every week.
Its first film features Starlite, a heat-resistant substance first demonstrated in 1993 on BBC programme Tomorrow’s World.
“The strength of BBC videos are their ability to bring the viewer right into the lives of people around the globe,” said Melissa Hogenboom, editor of BBC Reel. “The BBC’s truly global network of correspondents connects viewers to a staggeringly wide range of lived experience, weaving us together in a way that’s uniquely possible through the visually arresting power of video.”
Reel has already commissioned dozens of original videos from more than 50 filmmakers located in 40 countries.
As part of BBC Global News, the BBC’s international and commercial offering, BBC Reel will also offer advertisers the opportunity to advertise around the video features outside of the UK.
