An alliance of Hollywood studios have committed to a mobile entertainment platform devised by Meg Whitman and Jeffrey Katzenberg.
Between them Disney, Entertainment One, Fox, ITV, Lionsgate, MGM, NBCUniversal, Sony Pictures Entertainment, Viacom, Warner Media are among the initial investors in New TV. They’re joined by ‘strategic investors’ including The Goldman Sachs Group, Inc, JPMorgan Chase & Co., Liberty Global, and Madrone Capital.
It’s described as the first entertainment platform built for easy, on-the-go mobile viewing.
“More so than ever, people want easy access to the highest quality entertainment that fits perfectly into their busy, on-the-go lifestyles,” said Meg Whitman, CEO of NewTV. “With NewTV, we’ll give consumers a user-friendly platform, built for mobile, that delivers the best stories, created by the world’s top talent, allowing users to make the most of every moment of their day.”
While bringing together a collection of Hollywood studios, the partners also include the UK’s ITV Studios.
Julian Bellamy, Managing Director, ITV Studios, said: “Global demand for high quality entertainment continues to grow. Being part of the start of this exciting new mobile platform offers ITV’s hugely talented and creative people around the world the opportunity to produce content in a way never seen before. This investment is consistent with our ‘More than TV’ strategy and the focus on growing UK and Global production. We look forward to working with Jeffrey, Meg and the team.”
The project has been devised by Katzenberg’s technology incubator WndrCo, which made its debut in January 2017.
