The three-month pop-up will bring Ginx Esports TV to Sky Starter customers at no additional cost.
“We’re extremely excited to launch Ginx Esports Pop-up and give SKY customers’ access to this hugely popular content,” said Sky TV, Director of Strategy, George MacFarlane.
“The worldwide esports market is growing at a phenomenal rate and it is now at a stage where we think it makes sense for SKY to get involved. With medal events in the 2022 Asian Games and serious discussions happening to include esports in the 2024 Summer Olympics, esports will only continue to grow.”
Sam Butler, Director of Affiliate Sales at GINX Esports TV added: “The global appetite for esports has never been greater. We’re very excited to bring GINX Esports TV to New-Zealand for the first time. Our channel gives esports fans a whole new way to experience esports action on television. We look forward to working with SKY TV to establish GINX Esports TV as the esports destination on TV in Aotearoa.”