Montenegro ended June with 209,448 subscribers to pay-TV services.
This, according to data published by the Agency for Electronic Media (AEM), was 5,598, or 2.75%, more than two months earlier.
The figure at the end of 2017 stood at 201,581. AEM notes that as of the end in June the total number of pay-TV connections was 7.52% higher than the number of households and the number of connections pertaining to natural persons 4.18% higher than the number of households.
However, this varied from region to region, with the number of connections per household significantly higher in the capital, Podgorica and certain coastal areas.
It also concludes that 21,000 households, or 11% of the total, still used only FTA TV.
In the pay-TV sector, cable was the market leader with a 40.50% share. It was followed by DTH (28.34%). IPTV (27.08%) and DVB-T2 (4.08%).
Basic package contained anything from 13 to 202 channels (on average 74) and cost between €5 and €15.99 a month (average of €9.34).
Eight operators offered an average of six additional packages ranging from one to 11), with the average price per package being €5.92 (€2 to €25).
Sport and movies featured most prominently in the additional packages, with the most popular packages being HBO, Pink and Arena.
Significantly, only one operator offered access to services via the internet and through mobile apps, and only one provided VOD.
Typically, Montenegrin households spent an average of €11.69 a month on pay-TV services/
