• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

SES Reaches 2.7 million TV Homes in Uganda

June 5, 2018 10.37 Europe/London By Robert Briel

SES transmits TV channels to 2.7 million TV homes in Uganda according to its Satellite Monitor study, which was conducted for the first time in the country.

The Satellite Monitor is an annual market research study that provides valuable market insights for industry players, as well as local producers, to further understand the broadcasting landscape and demonstrate the important role of satellite infrastructure.

The study shows that SES reaches 2.7 million TV homes in Uganda, of which over 1.4 million are served directly by its satellite fleet. This demonstrates the leading position of SES in satellite broadcasting as it directly reaches 74% of all satellite TV homes in the country. In addition, more than 1.2 million Digital Terrestrial Television (DTT) homes are fed indirectly by SES.

The results of the study also reveal the strong potential growth for the broadcasting industry in Uganda: out of 8 million homes, 49% are equipped with TV reception, while the other 51% don’t have access to TV yet. Out of the 4 million TV homes, 48% are reached by satellite and the rest are served by terrestrial networks.

The Satellite Monitor study, commissioned by SES and carried out by various independent institutes, has been conducted for over 20 years in Europe and has been successfully replicated in various African markets such as Nigeria and Ghana. This year the survey was expanded with the addition of three African countries: Uganda, Tanzania and Ethiopia. For the survey in Uganda, the first of its kind in the country, 4,000 interviews were conducted.

“Expanding the Satellite Monitor study to five African countries is yet another indication of our commitment to the region,” said Clint Brown, VP, Sales and Market Development for Africa, SES Video.

“The study shows there is an open field for TV growth in Uganda, and our goal is to support the local industry players seizing those growth opportunities. With the advantage of reach, satellites are the ideal infrastructure for broadcasters to expand their audience in Uganda. As we provide optimal coverage over the region, and have local expertise of the broadcasting landscape, we are well positioned to help them switch more homes to TV.”

SES has increased its reach to 30 million TV homes across Africa. Along with Uganda, Ethiopia and Tanzania were included in the Satellite Monitor for the first year and together account for 7 million homes. SES has seen strong growth in West Africa, with an increase from 3 million to 11 million homes in Nigeria, and from 2 million to 4 million homes in Ghana.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Satellite Tagged With: SES, Uganda Edited: 5 June 2018 10:37

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Equativ invests in Nowtilus to drive CTV growth
  • Ocilion secures further IPTV customers
  • Digi inks RTL Hungary deal
  • Austrian government announces new TV production incentive scheme
  • Warner Bros. Discovery boosts Polish on demand offer

Watch Video

24i on app development and viewer recommendations – ANGA COM Roundup Video

Julian Clover speaks to 24i's Sales Director Operator Solutions, Lennart Broers, about how apps are becoming more important to pay-TV operators, and the recent acquisition of recommendations company The Filter. … [Watch Now ...]

Xperi on using AI to identify your audience – ANGA COM Roundup Video

Patrick Byrden, Xperi's VP of Business Development & Strategy, tells Julian Clover how the company is using AI to detect who is watching the TV, and providing them with more relevant content. … [Watch Now ...]

Free Ebook

eBook: Overcoming the Top 5 Challenges in Server-side IP Ad insertion

IP video is a game-changer for advertising. However, unlike traditional television, IP video is more dynamic, with new devices, formats, content and services to consider. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...