Arçelik has opted for SERAPHIC’s full range of browser solutions across its flagship European brand Grundig.
New products will be unveiled across a number of European markets including Turkey, Germany, Spain, France, Italy, Belgium, Croatia, Austria, Sweden, Norway, Finland, Denmark and Serbia.
Commenting on the development, Veli Ag, product director, electronics, Arçelik, said: “We aim to offer the best products to our consumers through innovative technologies and reliable service networks. Our successful collaboration with SERAPHIC on certain smart TV projects in 2016 and 2017 brings us strong confidence in SERAPHIC’s professionalism. With regards to the business expansion in Europe, SERAPHIC’s frontier technologies will further strengthen our products.”
Ye Wang, CEO of SERAPHIC, added: “SERAPHIC is proud and excited to work closely with market leader Arçelik. Since 2013, SERAPHIC has been devoting efforts to bringing colourful fun through innovative technologies for TV consumers worldwide. We understand that offering leading products is the key factor to market penetration and we always keep an eye on the technical trends. Until today, we’ve built a wealth of products, and have grown our portfolio and close partnerships with major industry players. SERAPHIC appreciates every client’s trust and is dedicated to providing value-added services beyond expectation. We’ve forged a cohesive service team across the regions, in synergy with clients to help handle market challenges. We are well positioned for growth and ready to make further contributions to HbbTV2/OpApp ecosystems in collaboration with industry partners. ”
Arçelik is a subsidiary of the Turkish industrial conglomerate Koç Holding and manages 11 brands in 145 countries worldwide.
Meanwhile, Shanghai-based SERAPHIC provides internet-related software and web-based solutions to TV/video related terminal devices.
