eir sport is positioning itself as “The new home of rugby in Ireland” after signing a three-year agreement to broadcast Guinness PRO14 rugby.
It means that from the 2018/19 season the premium sports channel will screen 152 games each season from club rugby championship.
Susan Brady, Managing Director of Consumer and Small Business commented; “This is another huge statement by eir sport and shows our long-term commitment to offer Irish sports fans the very best in terms of choice and quality.”
“Sports content is a central pillar of our strategy to become Ireland’s best mobile and broadband provider. We are delighted to be able to add the Guinness PRO14 to our roster and look forward to working closely with the competition organisers to provide innovative, informative and interesting coverage.
In addition to the live rugby itself there will also be 30 hours of Guinness PRO14 related programming every week including up to six live games with pre, and post-match analysis. A weekly highlights show to review and preview each round of games will also form part of the eir sport schedule.
“The production standards will be like nothing ever seen before in the Guinness PRO14 with up to 10 High Definition cameras capturing the action at every game, said Dermot Rigley, Commercial and Marketing Director, PRO14 Rugby added: With pitchside presentations and on-field interviews, it’s all part of eir sport’s and our own goal of bringing fans closer to the game.”
Within the eir sport pack there is also coverage of the European Champions Cup, the U-20 World Championships, the Leinster Senior School Cups and the 2019 Rugby World Cup in Japan.
