“We are delighted to announce that from Monday, the 30th of April 2018, Travelxp will be launched for mainstream audiences in the UK through the popular Freeview Digital Terrestrial Technology (DTT)-based platform which has the largest viewership share in the UK by platform,” said Mr Prashant Chothani, CEO – Travelxp.
“We are confident that our popular, premium travel-related entertainment and infotainment-driven content will connect with close to 16 million Freeview subscribers all over the UK. We are happy to partner with the Freeview platform, which have helped us become the first Indian television channel that has launched in the UK for mainstream audiences, and we look forward to a long and mutually beneficial relationship.”
Travelxp’s launch on the Freeview platform, which reaches nearly 99% of TV homes in the UK, will add nearly-16-million TV homes to the 75 million-plus TV homes Travelxp already reaches worldwide.
Travelxp will also locally produce content for the UK audiences. This will be driven by Sumant Bahl, MD – Europe, Travelxp, who also leads Travelxp UK from its Greater London office.
Bahl said, “We are known for our mainstream approach, which focuses, always, on the entire mainstream audience instead of the diaspora alone as that would limit our reach and impact. For the UK audiences, we shall not only continue to provide our world class mainstream content from our large library of over 1000 hours, we will also produce similarly engrossing and quality content locally in the UK, on all key travel aspects of Destination, Food, Culture, Nature, Heritage, Lifestyle and more. This locally produced content will resonate with the discerning UK audiences, and add immense value to our ever growing content library too.”
Travelxp has made “aggressive marketing plans targeting the mainstream audience market in the UK.” The plans include TV campaigns on mainstream television and Digital Billboard Screens across the UK on buses, the Underground, and on Social Media, amongst other initiatives.