The Box Plus Network has signaled its intention to position 4Music as the UK’s premier youth music and entertainment destination.
4Music will move to the Entertainment section of the Sky EPG (Channel 139), sitting it next to Channel 4’s digital channels.
From May 1, 4Music will be repositioned to target a mainstream 16-22 year old Gen-Z audience with a mix of comedy, cult drama, teen fantasy, reality and chart sounds.
Matt Rennie, MD at The Box Plus Network said: “We’re extremely excited to expand our offer beyond music and for the opportunity to entertain our audience in even more ways. Over the last four years we have become the stand-out leader in music television, so to build on that into entertainment is a momentous time for the network”.
The entertainment line-up ranges from Love & Hip Hop (exclusive to 4Music), several series in the popular Kardashians franchise and Sun, Sex and Suspicious Parents to teen fantasy hits such as Charmed and Xena: Warrior Princess.
Rennie added that despite the shift of 4Music, six out of its seven channels would still focus on music.
A marketing campaign will run across TV, Radio and digital from 17 April with the EPG change from 1 May.
