Kerris Bright, currently Chief Marketing Officer at Virgin Media, is to become the BBC’s first chief customer officer.
Her role will be to develop a closer relationship with those who consume the BBC’s content, licence fee payers and those signing in to BBC services.
The BBC’s existing Marketing and Audiences team and Licence Fee Unit will report into this new role and form a new customer relationship management function.
Anne Bulford, Deputy Director-General, said: “This appointment will allow us to better understand and engage with our audiences across all our platforms. Kerris brings a wealth of experience to this role as we look to build on the progress we’ve made towards a more personalised BBC. She has worked at some of the biggest names in UK industry and will help deliver a step-change in our relationship with our audience.”
Prior to working at Virgin Media, Bright held senior marketing positions at British Airways, ICI Paints and Unilever.
The role will report into Anne Bulford and Kerris will sit on the BBC Executive Committee.
She will take up the post in the Summer.
