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BT runs mobile trial of HD HDR

March 9, 2018 10.40 Europe/London By Julian Clover

BT has staged a live broadcast trial of High Definition High Dynamic Range (HD HDR) on a mobile.

The telco turned broadcaster ran the trial at Wembley Stadium during the win by Juventus over Tottenham Hotspur in the Champions League on Wednesday. It used a beta version of the BT Sport App on a range of devices including the brand new Samsung S9 on EE’s 4G mobile network.

Jamie Hindhaugh, chief operating officer, BT Sport said: “Mobile viewers are an important and growing part of our audience, and we’re constantly focusing on innovating to ensure the best possible experience for our sports fans. HDR is the future for mobile – the technology is perfect for getting the most out of the small screen, with incredible colour and definition.”

HD HDR is designed to provide a better mobile experience and is less data intensive than 4K.

BT Sport utilised a 24-camera Ultra HD set up at Wembley Stadium, with 17 HDR cameras native HDR, and the remaining seven cameras converted to HDR 10 PQ.

Further tests of HD HDR technology are planned.

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Filed Under: Newsline, Tech Tagged With: BT, BT Sport, HDR Edited: 9 March 2018 16:05

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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