Al Jazeera Media Network (AJMN) has appointed Euronews Group as its content and brand syndication agent to represent Al Jazeera’s digital brand AJ+ at a worldwide scale.
Euronews Group is now in charge of marketing and promoting AJ+ digital channels to third party clients and specifically to its worldwide network of content and syndication partners.
Since 2014, AJ+ is available on its own social networks and through its mobile app in English, Arabic, Spanish and soon in French. Euronews has proposed its expertise to AJMN to develop the online infotainment brand. Euronews will make AJ+ content available on new media partners’ digital products and will propose creating new programmes tailored to specific markets and partners.
“We are proud to have been chosen by AJMN to participate to AJ+ future development, which has gained worldwide recognition among young people at a very fast pace since its launch,” said Michael Peters, CEO, Euronews.
“Our experience in marketing content licence agreements in coordination with a fantastic product such as AJ+ provides a solid platform for the success of this collaboration. This partnership is an exciting milestone for both our companies in terms of global commercial roll-out and paves the road for potential additional collaboration with AJMN in the future.”
Dr. Yaser Bishr, Executive Director of Digital, Aljazeera Media Network added: “Al Jazeera has made great strides over the last few years to organically target younger segments of audience through its digital native AJ+. The growth has been organically fuelled through social media, but it is time to consider strategic partnerships for direct scaling of our message. We are very pleased to partner with Euronews to explore untapped distribution opportunities through their impressive & multicultural network within Europe and globally. This collaboration cannot come at a better time as we flourish AJ+ into a diverse audience centric digital network with the recent launch of its French and 4th language edition.”
“I am delighted by this strategic engagement with Euronews, which will further extend the reach of the AJ+ brand to new markets and diverse audiences across the globe. This marks the beginning of a strategic commercial relationship between our organisations and I look forward to continuing this fruitful collaboration into the future,” said Abdulla Alnajjar, Executive Director, Global Brand and Communications.
The Euronews/AJ+ partnership agreement is led by Harold Marraud. Based in Paris, Harold is Euronews Group Head of Business Development in the team of Kostas Oikonomou, VP Partnerships & Distribution.
