The cablenet now plans to offer a free upgrade for TV customers that will lead to the majority holding the 4K unit by the end of the year. It will be available to those taking both a TV and broadband package.
Approximately one in four Virgin TV customers already have the latest box.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media says the V6 has improved customer satisfaction: “Our customers tell us how much they love using the V6 box and watch more TV when they have one. As a central entertainment hub, fired by our superior ultrafast broadband, the V6 is built for apps and the best on-demand TV experience – whether its iPlayer, Netflix or thousands of Box Sets.”
V6 box customers spend, on average, 2 hours longer watching TV each week and are more than twice as likely to watch a Box Set and record twice as many programmes as customers using a TiVo box. V6 customers are also three times as likely to launch Netflix and twice as likely to launch iPlayer.