Discovery Communications is launching Motor Trend OnDemand, with programming for motoring fans, on Amazon Channels in the UK.
Motor Trend OnDemand is a premium SVOD product, available to Amazon Prime customers for £3.99 a month.
Programming includes digital series originals Roadkill, Dirt Every Day and Head 2 Head. The launch on Amazon Channels includes VOD from Discovery’s library of motoring content including series such as Fast N Loud and Wheeler Dealers.
Motor Trend is a successful US media brand in the US and is the #1 automotive publisher on YouTube with 5+ million subscribers and nearly 1.5 billion cumulative video views.
In August 2017, Discovery formed a joint venture with TEN: The Enthusiast Network, now TEN: A Discovery Communications Company, which combined the company’s automotive TV channel and content with TEN’s automotive digital, direct-to-consumer, social and live event portfolio.
“As we have done in sport with Eurosport, Discovery identified the automotive genre as a significant strategic opportunity for our digital expansion. The international expansion of Motor Trend OnDemand on Amazon Channels UK is part of our strategy to develop great global formats, digital-first products in key interests,” said Michael Lang, President of Digital, Discovery Networks International and Eurosport & CEO TEN/Motor Trend.
“Working with the world class team at TEN to combine our motoring content expertise and launch Motor Trend OnDemand to car enthusiasts around the globe is part of our drive to target superfans with the content they love on all screens.”
James Gibbons, General Manager UK, Ireland, Australia & New Zealand & Head of Commercial Development EMEA, said: “As we know from the popularity of our ‘motor’ programmes on Discovery Channel, Turbo and Quest, the UK has some of the most passionate automotive fans on the planet. Discovery was one of Amazon Channel’s key partners in the UK when it launched earlier this year and we saw another great opportunity to partner with them and tap into Amazon’s services and channel their marketing prowess and consumer insights for an international launch of Motor Trend OnDemand.”
Alex Green, MD, Channels & Sport, Amazon Prime Video Europe, added: “We know Prime members in the UK have a big appetite for motoring shows, as evidenced by the success of Prime Original “The Grand Tour”, so we’re delighted to be offering them hundreds of hours of high quality motoring content through the launch of Motor Trend OnDemand.”
