Hungary’s two leading broadcasters RTL Klub and TV2 have significant increased their levels of product placement.
In a statement, the regulator NMHH says that it analysed nearly 3,500 pieces of content broadcast by RTL and TV2 in the first half of this year.
This also included, for the first time, media services produced by the two broadcasters.
It found that the amount of product placement was nearly 75% higher than a year earlier.
In the case of RTL Klub, the figure of around 14,000 was over twice the 6,378 seen in the same in H1 2016, while for TV2 it rose from 4,609 to 5,204.
NMHH notes that the broadcasters now use subtitling announcing the use of product placement more frequently than before.
It also says that big brands are less dominant in product placement than in classic advertising slots.
