The UKTV Play app was developed in-house by the UKTV Play digital products team. A two-stage process was needed to integrate the UKTV Play app with the Amazon Fire TV universal search functionality.
First, the UKTV digital products team worked with Amazon to integrate a feed of UKTV’s free catalogue of shows which is updated every 24 hours to ensure that images, episode titles and descriptions for shows are current.
Then the UKTV Play app was updated to work with the search.
The app is available to download from the Amazon Appstore on Fire TV.
Since launching UKTV Play on Amazon Fire TV in 2015, views on the service have increased significantly every year. With popular shows such as Emmy and Broadcast nominated Taskmaster (pictured) available on demand, views are up 322 per cent year-on-year on Amazon Fire TV.