Red Bee has now become an independent business fully owned by Ericsson with operations in Australia, France, Germany, the Netherlands, Spain, Sweden, the UK, United Arab Emirates, and the U.S.
“We looked at not only our vision and strategy for the future but also what we, as a business, now stand for. The Red Bee Media brand has a long and rich heritage in TV and media and is well-recognized across the industry,” said Steve Nylund, CEO of Red Bee Media.
Adopting this brand will enable us to strengthen our position as an independent and agile media services organization. It will provide the basis for our business, our people and our clients to unify around a shared identity that represents our purpose, brand positioning and values.”
Ericsson has previously stated that it is looking for a buyer for what is now Red Bee, the name drawn from what was once the Broadcast division of the BBC before it was privatised.
The company employs 2,500 staff around the world.