Netflix added a record 5.3 million subscriptions in the third quarter, driven by ever-increasing take-up in internet TV devices.
It was international revenues that made the greatest contribution, though Netflix under-estimated the growth in both domestic and international markets.
Year to date net adds of 15.5 million are up 29 per cent versus last year.
The challenge will be to hold onto its existing customer base following recently announced price increases. These will be rolled out to customers in the next few months.
Paolo Pescatore, Vice President, Multiplay and Media, CCS Insight said: “These latest set of results support our opinion that it needs to continue acquiring customers quickly, in order to balance its rising costs. With many local providers and operators are strengthening their video services, the competitive environment continues to intensify, and Netflix will face stiffer competition as rivals launch live TV services and move into sports rights, especially in the US. We expect billions to be spent over the next few years as online giants move keenly into the market for video services.”
In the US Netflix has 52,772,000 subscribers; international the figure is 56,476,000.
Netflix doesn’t break down the international number into separate territories.
