Trace is launching Trace Content Distribution, a division dedicated to the worldwide distribution of audiovisual programmes.
Directed by Betty Sulty-Johnson, Trace Content Distribution (TCD) will be present at the MIPCOM in Cannes, from October 16 to 19 and at Discop Johannesburg from October 25 to 27, with a catalogue made of French and English premium Afro-urban programs (movies, concerts, magazines, documentaries and TV shows).
TCD has rights for television channels, mobile operators, video platforms, aerial and maritime video services and cinema.
Betty Sulty-Johnson, Trace’s VP Content Distribution says: “I am delighted to join the Trace group to develop this business. Content management, from design to monetization, is a key value creation area for TRACE.”
Olivier Laouchez, CEO and co-founder of Trace, says: “Trace Content Distribution is a logical and strategic evolution for the group in its desire to identify and support Afro-urban creators and talents. Thanks to the arrival of Betty Sulty-Johnson, Trace is enriched with a recognized expertise to develop and exploit at best a catalog of great value.”
