The new Barcroft TV app will feature the company’s entire content catalogue of both original Barcroft-produced and third-party programming, making it easily accessible via a simple VOD user interface.
The content will be curated from across the company’s channels – Barcroft TV, Barcroft Animals and Barcroft Cars.
Following the launch, the app will exclusively premiere Barcroft-produced content 24 hours before it appears on Barcroft TV’s YouTube channel, which features over 3.25 million subscribers, and other channels that license Barcroft content.
The new Barcroft TV app will begin to roll out across multiple platforms and devices including Amazon Fire TV, Apple TV, Roku, Now TV, mobile platforms iOs, Android, Windows 8 and smart TVs such as Samsung, Sony, Panasonic, Toshiba and LG from 25th September.
“We are fast becoming the factual TV brand for the digital generation. Linear channels have largely abandoned commissioning factual programming for the under 30s which gives us a huge opportunity. We understand our audience, and as we approach the milestone of 3 billion YouTube views on BTV, we feel the time’s right to make it easier to enjoy our content wherever you are, whenever you want” said Sam Barcroft, CEO of Barcroft Media.
Barcroft Media partnered with MoMedia to deliver the app technology and monetisation which will be generated by pre-roll format advertising.
Barcroft content is available on 34 major digital platforms around the world including YouKu Tudou and Sina Weibo in China, Gyao! in Japan, Onet in Poland, Sky Q in the UK, Planetcast in India plus globally with AOL On, MSN and Amazon Video amongst others.