The new service offers a selection of Spanish pay-TV channels, TV series and on demand movies. It’s priced at €10 a month with marketing materials that suggest the service leans more towards the Now TV model than that of the satellite service Sky runs in the UK, Germany and Italy.
Indeed a Roku streaming box is available as well as access through an app for iOS and Android devices and the web.
David Nuñez, Director, Market Development, Spain, commented: “Sky’s new service offers customers a great value, no-strings relationship with their favourite shows for just €10 a month. With a simple and intuitive solution, whether it’s watching the latest entertainment live or via catch-up, having the choice of the latest TV Series or enjoying hundreds of box office smash hits, this new service offers something for everyone.”
Commenting on the launch Maria Aguete, Executive Director, IHS Markitt, said: “Sky is launching today in Spain where Pay-TV penetration is relativily low: only 32% (around 6 million TV households) subscribe to Pay TV services (and less than 1 million to standalone online subscription subscribers)
“It will be a very challenging road for Sky that arrives a bit late, both HBO and Netflix are already in the market, and despite Sky offering a €10 package, Spanish customers will not pay for several online providers, especially with the lack of exclusive content.”
Content providers include Fox, TNT, History, Sy-Fy, TCM, Calle 3, Nickelodeon and National Geographic. Movies and series will be available from Disney, 20th Century Fox, NBCU, Paramount and Sony Pictures.