Zoomin.TV and Tencent have signed a partnership giving Zoomin.TV access to over 1.5 billion Chinese viewers.
Zoomin.TV launched its official WeChat and the stories from Zoomin.TV are now available to the 936 million monthly active users on WeChat Official Account, 632 million on Qzone and 460 million on Kuaibao Platform.
“Zoomin.TV is the Gen Z video producer and publisher that daily creates video stories with a purpose and gives ordinary and talented people a voice,” said Xue Wang (pictured), country manager China for Zoomin.TV.
“The company is growing fast and is now active in dozens of countries world-wide, from Europe to Brazil and from the United States to China. Zoomin.TV has been very successful in reaching Generation Z; the generation that consumes information and communication almost exclusively on their digital and mobile devices.
“The stories that Zoomin.TV creates by working with 3,500 video reporters around the world, are one of a kind and strongly appeal to the younger generation. Our video stories are truly daring and caring and therefore pre-eminently suited to be shared on social media platforms. The numbers simply speak for themselves; Zoomin.TV really knows how to reach the Generation Z. We are pleased with our partnership with Tencent and see great potential.”
Co-founder and COO Bram Bloemberg was invited by Tencent at its headquarters in Shenzhen on his recent China trip. “It was great to meet so many likeminded people and experience the innovation driven spirit first handed,” says Bloemberg. “The content embracing strategy from Tencent to hook Generation Z to their platforms is smart and is playing out well for Tencent. They are simply one of the global leaders in this domain and we are proud to work with them together.”
