Russia’s Amedia TV has signed an extended agreement with HBO, and is now ‘the home of HBO’ in the country.
As a result it will have exclusive access to all new HBO projects and unlimited access to the US TV network’s library in Russia. The deal makes Amedia Premium HD, consisting of Amedia Premium and Amedia Hit channels and SVOD service Amediateka, the Home of HBO beginning in July 2017.
All new HBO TV series, films, documentaries, concerts and special events will also premiere in Russia on Amedia TV simultaneously with HBO releases in the US.
“Under our new relationship with HBO, Amedia’s status as the leader of premium pay television and SVOD in Russia and the CIS becomes paramount, guaranteeing premium content to our customers for years to come,” said Denis Gorshkov (pictured above), CEO of Amedia TV Russia.
Charles Schreger, president, programming sales, HBO added: “Amedia TV has always been a leader and innovator in the premium space. Recognizing the aggregated value of HBO programming, Amedia TV is creating an unprecedented proposition for its customers.”
Although the full terms of the new contract have not been disclosed, it is understood to be for a period of over five years.
Amedia TV’s previous deal with HBO, signed in 2013, was not as comprehensive as the new one.
Amedia TV is part of privately-owned Amedia holding and consists of three main businesses, including Amedia Production, and Amedia Studio.
The company’s basic TV channels A1 and A2 cover 15 million households. SVOD service Amediateka is available on all major platforms: web, mobile, smart TV, Apple TV and set-top boxes for pay-TV operators. Amediateka premieres top-rated TV series simultaneously with the USA and UK, available in both Russian or with subtitles.
