Foxxum will design and maintain the Smart TV App Store of Tornado TVs that will be distributed throughout Egypt and neighboring Arabic countries. This pre-integrated solution will be running until at least 2022 with ongoing renewal options. The Foxxum Smart TV Solution will enhance Tornado TVs with a rich set of features, a state-of-the-art user experience as well as a high quality local and global content portfolio.
“Thanks to the strong foundation we have built together, it has been possible to include our own brand Tornado under the supervision of Foxxum. This seemed to us to be the most logical next step to fully get the most out of our strategic partnership. Having Tornado supported by the Foxxum TV Store will further elevate our capabilities to supply quality products that strengthen our position in the local Smart TV business”, said Mohy Elaraby, Chief Marketing Officer of El Araby Group.
“Having El Araby’s own TV brand running our Smart TV Solution is a big honour for us,” said Ronny Lutzi, CEO at Foxxum.
“We are ready to support and accompany El Araby, one of the largest North African and Middle East manufacturer of TVs and white good products, on their way to increase their market presence and customer trust. Our partnership marks a milestone in our efforts to expand into the MENA region”.