German telco Deutsche Telekom is working with Swedish video solutions provider Accedo to establish a mass-market virtual reality (VR) platform for live concerts.
Magenta Musik 360 launched on June 2, 2017 with live VR video streaming from German music festival Rock am Ring. Telekom delivered VR content from multiple stages with bands performing simultaneously.
With a livestream of the Gorillaz concert in Cologne offering viewers four different VR perspectives the story continued. Telekom wants to stream further festivals, concerts and music events live in VR in future.
The service is available across a wide range of devices including Samsung Gear VR, Android and iOS phones and tablets as well as a responsive website.
Unlike many other VR video services, Magenta Musik 360 allows the user to completely navigate inside the immersive VR experience, solving the challenging user experience with an intuitive multi-level information structure, according to Accedo. It is being delivered using the company’s cloud-based video experience management platform.
“Live concerts are unique in the way they can connect audiences with music artists. With the transformation of the music industry from physical discs to downloads and then streaming, live music has been the pillar of continued growth for a challenged industry,” Michael Lantz, CEO of Accedo, said in Stockholm.
“Magenta Musik 360 is providing consumers with an experience closer to the real, live experience when they are unable to be on site themselves,” added Lantz. “We are proud to be working with this ground-breaking new service and are still only glimpsing the full potential for virtual reality.”
Magenta Musik 360 will be extended to more devices, platforms and types of music events in future.
