Branco, who until now has been Turner’s GM for France, Portugal, Africa and Israel, will lead Turner’s business across the UK, Nordics and Baltics. He will move to London from Paris in the coming months and report directly to Turner EMEA president, Giorgio Stock, as well as join his executive team.
Branco succeeds Ian McDonough and will be responsible for leading the growth and development of Turner’s operations in the region. This includes its kids and general entertainment portfolio of Cartoon Network, Boomerang, Cartoonito, TCM and TNT brands, as well as the distribution of CNNI.
In addition, he will be charged with identifying new areas for driving revenues and profits, overseeing P&L and ensuring consistency and strategy for the region.
Commenting on the development, Stock said: “At a time when we are developing ambitious new initiatives in the Northern Europe region alongside a relentless focus on our core channels business, this is a particularly important appointment and amongst a high calibre of candidates Pierre stood out for his exceptional track record in building our brands and driving growth. His combination of industry knowledge, a deep commitment to leveraging the digital trends shaping our business and a passion for putting our fans at the centre of everything we do, will bring vision and momentum to the Northern Europe business to take it to the next level.”
He added: “It’s particularly rewarding, and proof of the calibre of talent we have at Turner, to promote from within the company, as we continue to deliver on our commitment to create and curate great content that really resonates with our audiences, wherever and whenever they are engaging with us.”
Branco has been with Turner since 2006. In his most recent role, he oversaw a 12-channel portfolio in three different languages, including editorial and creative strategy, programming and acquisitions, marketing, production and digital functions.