Discovery Communications and Italy’s TIM have today announced a first of its kind partnership that will bring the Olympic Games to more people across more screens.
In the first of these digitally focussed deals offering exclusive and differentiated content to mobile operators across Europe, TIM’s customers will gain exclusive access and be the first to every compelling story of the Olympic Games.
The “Official Mobile Broadcaster” designation will give TIM the exclusive opportunity to co-brand with the Olympic Rings and offer its customers a differentiated viewing experience with exclusive access to a 24/7 operator-branded linear news and highlights channel and exclusive short form content that will enable fans to follow the Games at home, online and on the go.
The pioneering deal will also allow TIM to have direct brand affiliation with the Olympic movement throughout the 2018-2020 Olympic cycle, starting with the Olympic Winter Games in PyeongChang next February, and will deliver real-time access to the latest information and news.
Subscribers to TIM also will have instant access to Eurosport Player, in addition to every second of the Olympic Games, with exclusive VR and AR content, a 360 experience and over 30 additional feeds.
Jean-Briac Perrette, president and CEO, Discovery Networks International, said: “Our partnership with Italy’s biggest telco operator to create the first ever Olympic Mobile Broadcaster designation will enable us to deliver the ultimate Olympic Games viewing experience to millions of people. This world-first partnership is a big win for fans who want to consume exclusive content from the Games wherever and whenever they choose.”