Eleven Sports has signed a carriage deal that will see all three of its channels become available to subscribers of Play Now in Poland.
Thanks to the agreement with P4, the operator of the Play network, the Eleven Extra channel will be offered as part of Play Now’s Basic package. Meanwhile, Eleven and Eleven Sports channels will be available as part of the Play Now Sport package.
Commenting on the development, Danny Menken, group MD, Eleven Sports, said: “We are very pleased to be able to work together with Poland’s fastest developing mobile network to grow our reach of premium sports action to more fans across the country.
“Our ambition is to reach every fan in each of our markets with live and excluisve sports entertainment and in-depth analysis and insight through our non-exclusive distribution strategy. This agreement helps us to achieve this goal.”
The Eleven Sports channels will also be available to Play Now subscribers via smartphones, tablets, online and on TV.
