The majority (70%) of Polish viewers interested in à la carte would bulid of package of between 10-20 channels.
According to the latest survey (Projekt Cyfrowizja lll by MEC, close to half (44%) of Polish viewers are interested in à la carte as an option despite the growing popularity of SVOD services in the country.
Interestingly, à la carte is most favoured (by up to 50%) of viewers in the 25-34 age group.
When asked which channels they would want in an à la carte package, viewers expressed the most support for Discovery (42%).
This was folowed by HBO (41%), National Geographic (32%), Canal+ (27%), Canal+ Sport (18%) and Eurpsort (17%).
Most would be willing to pay between PLN5-10 (€1.2-2.4) a month per channel.
