BT is to give away Google Cardboard virtual reality headsets as part of its promotional drive for the UEFA Champions League final.
The BT Sport channel will be showing the match in 360° VR on Saturday, 3 June.
Streams will be available via YouTube and a new BT Sport Virtual Reality App which allows viewers to choose between a 360° produced programme with commentary and graphics, or select their own camera viewpoint.
“We’re delighted to be giving people the chance to get their hands on these headsets for free, enabling our viewers to get even closer to the action,” said Pete Oliver, managing director, BT Consumer. “We believe that VR can offer our viewers an immersive second screen view which will enhance our coverage. We’re excited to be broadcasting what we believe to be the biggest multi-camera live 360° sporting event ever for the first time to our customers.”
BT Sport is filming the game using 360° cameras, allowing viewers to watch the game as if they were pitch-side or sitting in the crowd watching the two European giants Real Madrid and Juventus battle it out in Cardiff.
Football fans can register to get the free Google Cardboard from the BT Shop online from today or from EE stores throughout the UK from Tuesday 23 May. There will also be giveaways at mainline train stations London Waterloo, London Liverpool Street and Birmingham New Street.
