From May 10 to 24, this new strategy will see the end of the multiplex (one video signal in several languages) that has been at the core of the Euronews offer since its inception in 1993. This multiplex will be replaced by the launch of 12 distinct premium cross platform editions. The different editions will enable Euronews to deliver tailored content.
To support this transformation, an ambitious five-month training programme is currently being undertaken enabling a large scale skills upgrade for 430 journalists and technical staff. Euronews is resetting its commercial strategy, with a new organisation, enhanced product offer and innovative content solutions to respond to the changing needs of the advertising market.
The Euronews Next plan will be fully implemented in the coming months and will also include the launch of new products and services, including distinctly branded thematic digital sites, a suite of new flagship programming and a new innovative “world” edition.
Interestingly, Euronews has already started its Euronews Next strategy long before US broadcaster NBC Universal bought a 25% share Euronews for $30 million, with the aim to re-develop Euronews.
“With Euronews Next, customisation is at the heart of this transformation. Euronews will adapt its output to the needs of the consumer it serves, empowering the uniqueness of our multiculturalism,” said Michael Peters, CEO Euronews.
“Thanks to a substantial investment in Euronews core capabilities and operations, we are creating a robust, agile and innovative organisation to become the first global News brand by reinventing our approach to broadcast journalism from production to distribution.
“With our vision of acting 360°, encompassing digital and TV, we will be deeper, faster and more video-centric, generating adapted content and format across platforms that make sense to specific audience via customized market strategy.
“Because we are living in a world of infobesity fed by content proliferation, and polarized points of view, at Euronews we have a strong belief that featuring the diversity of viewpoints is the best answer for a balanced coverage. And in the current climate, we are convinced that it is more crucial than ever to let our audience forge their own opinion. At Euronews, we aim to empower people instead of imposing a unilateral perspective upon them.
“Our mission and our team reflect our European DNA “United in diversity”. That is why Euronews is the best qualified news brand in the world able to really share and analyse the diverse opinions on events. Because all views matter, Euronews is All Views.”