The move marks Qyou’s entry into the region and signifies further expansion for the company in Europe.
Qyou notes that there is a strong appetite for online video content in the region. In Serbia, for instance, Statista says that almost two-thirds of consumers watch online video daily.
According to Suzana Radosevic, content management director at United Group, “Short form digital first video is a ubiquitous entertainment format in everybody’s lives. Our goal is to continually evolve our service offerings in line with the tastes and preferences of today’s consumers and so making a place in our TV offer for the kind of high quality premium video the Qyou programmes helps us achieve that.”
Amory Schwartz, Qyou EVP of sales, added: “This region is home to a really vibrant and creative online video community. United Group’s decision to feature our channel on their services is a recognition of how deep the fan-base is for this type of content, and we’re thrilled to be part of the innovative service they are delivering to their subscribers.”
The Qyou’s content is already live on digital platforms to customers in Serbia, Bosnia and Herzegovina and Slovenia, and will soon be in Montenegro.