AMC Networks International (AMCNI) has appointed Géraud Alazard as senior VP of marketing.
Promoted from the position of VP of marketing for AMC Global and SundanceTV Global, he now has responsibility for all AMCNI portfolio brands including AMC Global, SundanceTV Global and locally recognised channels in various programming genres in more than 140 territories and countries worldwide. Based in New York, he will continue to report to Ed Palluth, executive VP, global distribution, AMC Networks International.
Commenting on the promotion, Palluth said: “As we continue to enjoy outstanding growth around the world, bringing AMCNI’s globally renowned, high quality programming to more and more viewers, I’m very excited to see an executive of Géraud’s calibre apply his expertise across our entire portfolio of brands. As an accomplished strategist with a wealth of experience, Géraud’s particular skill in identifying innovative global and local marketing opportunities will see him play an expanded role in our rapid expansion.”
Alazard has an extensive background in international marketing and distribution. Prior to joining AMC Networks International, he served as MD at PureScreens in Paris, France where he spearheaded the roll-out of The Museum Channel on European pay-TV platforms.
Previously, he served as director of marketing, sales and business development at Televista, which operates French lifestyle channel Vivolta. He has also held positions at A+E Television Networks in the US and Germany.
