The Russian OTT service Okko had revenues of R775 million (€12.6 million) in 2016.
Quoted by ComNews, its CEO Ivan Grodetsky did not reveal the percentage increase on the previous year, though he did say that H2 revenues were 35% higher than in the corresponding period in 2015.
This growth was down to a number of innovations, including the relaunch of mobile apps and introduction of thematic packages.
Subscriptions became an increasingly important component of Okko’s revenues and are expected to account for 25% of the total by the end of this year.
In 2016, Okko’s average audience increased by 30% to 1.5 million, of which half were ‘active users’ defined as those who made purchases for at least two consecutive months.
Grodetsky said that Okko would expand its programming offer this year, including Russian content.
It would continue to be received mainly on smart TVs, despite reception on mobile devices having increased significantly in 2016.
Grodetsky did not reveal if Okko planned to expand to markets outside Russia this year.
