Bergsma has nearly 20 years of media experience, having worked at Canal+ and Chellomedia in the Netherlands.
In his new role he will be responsible for the channel’s EMEA operations, including affiliate sales, marketing and film acquisitions.
Commenting on his appointment, Bergsma said: “The market for short movies is expanding rapidly. As the only short movie channel in the world, ShortsTV is in a unique position to work with our European affiliates to bring these movies to their audiences across the continent.
“With viewing habits for audiences migrating toward mobile viewing of shorter content, I see a great opportunity for ShortsTV.”
Carter Pilcher, chief executive of Shorts International, added: “We’re thrilled to have Jesse Bergsma join us to head ShortsTV in Europe.
“He’s a great addition to the team, and has the skill and the smarts to ignite our roll-out across Europe.”
ShortsTV is the world’s first and only 24/7 HD TV channel dedicated to short movies.
Operated by Shorts International Limited, it is available in the US, Netherlands, Belgium, Germany, Sweden, Romania, Slovakia and Serbia.