CNN Worldwide said it is expanding its CNNMoney brand internationally, across both TV and digital.
With the addition of staff in London, Dubai, New Delhi and Hong Kong, CNNMoney will launch new franchises, series, features and reporting tailored directly to the regions and audiences it covers.
“By uniting our portfolio of U.S. and international business reporting under the CNNMoney brand, we now offer an even more compelling product to globally-minded consumers hungry for a smart, accessible business and financial news experience – everywhere in the world,” said Mike McCarthy, senior vice president and general manager of CNN International.
Coverage from CNNMoney will span Asia, Europe, the Middle East, Africa and Latin America. The venture will tap the talents of Richard Quest, Nina dos Santos and Maggie Lake whose programs will represent CNNMoney on television.
Also joining the CNNMoney roster are John Defterios, emerging markets editor based in Abu Dhabi; Andrew Stevens, Asia Pacific editor based in Hong Kong; Eleni Giokos, Africa business correspondent based in Johannesburg; and Samuel Burke, CNNMoney business correspondent based in New York. The multi-platform editorial teams will be led by Penny Manis, director of global business news programming based in New York,
and Mark Thompson, international managing editor of CNNMoney who is based in London.
“CNNMoney is a unique business offering built on the pillars of journalistic excellence, unprecedented scale of premium audiences and industry-leading use of data insight,” said Petra Malenicka, SVP, Advertising Sales, Western Europe and the Americas, CNN International.
“The synergy of the CNNMoney brand, the highly relevant content and the effective turn-key commercial solutions powered by granular targeting creates the most compelling advertising proposition for any brand that wants to engage with the premium business audience at scale in specific regions, markets or globally.”
As part of the global expansion, CNN International is also launching local versions of CNN Money. Just last month, the broadcaster announced the launch of CNN Money Switzerland in September 2017.
