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Romance TV launches at UPC Romania

February 14, 2017 16.15 Europe/London By Jörn Krieger

German media company Mainstream Networks Holding has expanded the reach of its TV channel Romance TV in Eastern Europe.

Romance TV has launched on the cable network of UPC Romania, thereby adding half a million households to its footprint. As a special offer, the channel will be available to all UPC pay-TV households at no additional charge until March 31, 2017. Afterwards, it will be integrated into the Maxim package.

The majority of Romance TV’s programmes will also be made available on video-on-demand service MyPrime through multimedia home gateway Horizon.

Mainstream Networks Holding, a joint venture by German media company Mainstream Media and ZDF Enterprises, the commercial arm of German public broadcaster ZDF, is currently in discussions with further platform operators to make Romance TV available nationwide in Romania in future.

The channel which targets a female audience is currently broadcasting in Germany, Austria, Switzerland and Poland. The expansion to Romania and Hungary commenced in May 2016.

In Hungary, Romance TV is available on Vidanet’s cable network. A rollout on further platforms is planned.

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Filed Under: Cable, Central & East Europe, Distribution, Newsline, On Demand/VOD, Platforms, TV Tagged With: Horizon, Mainstream Media, Mainstream Networks Holding, MyPrime, Romance TV, UPC Romania, Vidanet, ZDF Enterprises Edited: 14 February 2017 16:15

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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