Discovery Communications has appointed Alex Kaplan executive VP, commercial for Eurosport Digital.
In this new role, he will be responsible for all customer acquisition and retention for Eurosport Digital, including overseeing digital pricing and packaging, digital content strategy, marketing, media buying and planning, events/sponsorship and partnership management.
Kaplan will report to Paul Guyardo, Discovery’s CCO.
Commenting on the appointment, Guyardo said: “I had the pleasure of working with Alex for 10 years at DirecTV so I know first-hand that there’s nobody better to accelerate the revenue and subscriber growth of Eurosport Digital.”
Kaplan will work in partnership with Ralph Rivera, EVP and MD of Eurosport Digital, who also reports to Guyardo, along with the broader Eurosport team.
Most recently, Kaplan served as senior VP, global media distribution for the NBA. In this capacity he was responsible for global direct-to-consumer strategy and business operations, including the NBA’s League Pass OTT platform.
Prior to the NBA, Kaplan spent 10 years at DirecTV/AT&T, where he led the organisation responsible for DirecTV Sports and oversaw revenue and entertainment products and services.
In addition to his sports responsibilities, Kaplan also managed DirecTV’s PPV and paid premiums P&Ls. Earlier in his career, he served in partner management roles at American Express and Octagon.
Commenting on his new appointment, Kaplan said: “I am honoured to join the world-class Discovery and Eurosport team and to work with Paul again. Eurosport Digital has enormous potential and I can’t wait to get started.”
