Watching video content on the internet is extremely popular among Romanians consumers, with 86% opting to do so on PCs and laptops and 60% on smartphones.
Furthermore, according to the findings of Path to Purchase, a study by the research company iSense Solution for the media agency Initiative, published by Business Review, the most watched content is online music videos and movies, on smart TVs and major such as YouTube and Facebook.
Furthermore, only 7% of those who watch TV say they don’t do anything else during that time. Nearly two thirds (64%) also use a smartphone, 54% computer and 24% tablet.
The study in addition found that Romanian consumers mostly use computers (94%) and smartphones (88%), with those aged 16-24 preferring the latter and adults aged 35-44 more interested in smart TVs.