Announcing its second quarter results for the period ending September 30, 2017, the telco said it was also benefitting from the new Saturday evening slot for its Premier League football coverage. Overall audiences rose by 1% despite coverage of the Olympic and Paralympic games.
Revenue was up 11% with a 17% increase in broadband and TV revenue and a 7% increase in calls and lines revenue partly due to the timing of price changes in the period.
Second-quarter profits rose 5% to £671 million.
A UFC contest between Diaz and McGregor in August achieved the highest audience for non-football content in BT Sport’s history.
Since the purchase of EE, BT has been looking at ways to develop the mobile operator’s offer, this has included an introductory period of free BT Sport on customer mobiles. And we’re the sale of BT broadband and TV products in 20 EE stores in the UK is also being trialled.