The Russian OTT service ivi has entered into an agreement with NTV-Plus, the country’s longest established DTH operator.
The deal, based on a revenue sharing partnership between the two parties, will give NTV-Plus ‘Interactive TV’ subscribers access to over 10,000 Russian and foreign films, TV series and cartoons. In future, this catalogue will be expanded by integrating the libraries of other rights holders, including Gazprom Media.
Separately, ComNews reports that ivi has begun to cooperate with the retail network M.Video.
Under an agreement between the two parties, the latter will offer an annual subscription to the OTT service as part of two smart TV packages.
The subscriptions, ‘silver’, costing R5,900 (€85.2), and ‘gold’, R9,900, including a R4,000 bonus, will offer a significant saving on the current monthly fee of €399.
Megogo, another leading Russian OTT service, already works with the retailer Euroset.
