Muvi has launched an add-on to its platform called Muvi Playout, which allows video content owners to schedule and launch their own live TV channels using OTT videos, instantly.
Muvi Playout allows Muvi customers to launch their own OTT TV Channels and distribute it digitally across the web, mobile and TVs. Customers can have multiple channels running different genres like music, sports, devotional, movies and TV shows to just about anything they want, under their own brand. Muvi Playout also repurposes and recycles the same videos which are already available on-demand in their library.
“The new feature comes with the thought of allowing platform owners one more way of engaging with their audiences” said Viraj Mehta, Head – International Business, Muvi.
“We believe in providing the complete viewing experience for both the viewers as well as platform owners and having an option to playback scheduled content just like a TV on an OTT Platforms will certainly appeal the viewers who don’t want to spend time in searching and to platform owners who want to showcase their content instantly.”
Muvi Playout comes with a 24×7 scheduler, which works with drag and drop, allowing platform admins to select videos they want to schedule, choose the time slot and drop it there. A live TV channel will instantly be created and displayed.
Muvi Playout also creates an automatic TV guide for viewers and comes with a time-zone selector, thus allowing content owners to create live channels according to different geographies.
The feature is also enriched with analytical abilities to allow content owner to track and analyse their live TV channel’s performance and user behaviors, to be able to make changes and serve better accordingly.
