Trace has entered into an agreement with the East African entertainment provider Zuku to distribute two new channels.
Trace Mziki, which was launched four weeks ago, is made in in Swahili and English and offers the best music from East Africa. Meanwhile, Trace Gospel offers gospel music from East Africa and the rest of the world.
Zuku is operated by the Wananchi group and present in Kenya, Uganda, Tanzania, Malawi and Zambia. All Trace channels are available in its Classic and Premium packages.
Commenting on the development, Olivier Laouchez, co-founder & CEO, Trace, said: “African music landscape is so rich and diverse that it deserves localized or thematic music channels to meet the audience requirements. We are very proud of these two launches on Zuku that has been a long-term distribution partner of Trace channels. We are convinced that Zuku clients will love these two new channels.”
Jay Chudasama, CEO, Zuku TV, added: “We are excited to introduce two new channels –Trace Mziki and Trace Gospel to the Zuku stable as part of our commitment to our customers to continually improve the channel lineup. We aim to give our audience a 24×7 music companion who fulfills all their music needs through the day. The addition of Trace Mziki and Trace Gospel comes at an ideal time when we have slashed our kit prices to enable customers’ access our great service. Our plan is to continue launching new channels to further consolidate our market position by attracting new subscriptions.”
