Sky has run its first Box Office event online with the streaming of Saturday’s boxing clash between Gennady Golovkin and Kell Brook.
In addition to the regular linear transmission, viewers were able to stream the bout via the Sky Sports website, and view on Now TV.
The technology was powered by NeuLion, the New York-based company that earlier this year acquired Saffron Digital.
Neulion’s commercial director Peter Bellamy told Broadband TV News that NeuLion’s servers picked up from Sky Sports, authenticating the customer, and then delivering the feed.
Neulion, which already has contracts with the NBA and UFC, will from next season be responsible for the international online distribution of the English Football League.
