Haagmans will be A+E Networks’ first member of staff in the region and she will be based in the company’s new Benelux office in Amsterdam. She takes up her post at the end of September.
Haagmans is charged with boosting the growth of A+E’s portfolio of channels, further strengthening A+E’s established relationships with its affiliate partners and media sales house in the region, as well as tapping into new commercial opportunities, with a special focus on digital platforms. She reports into Nicolas Eglau, Chief Operating Officer at A+E Networks UK, and General Manager, Nordics, the Benelux and CEEMEA.
Announcing the appointment Nicolas Eglau said: “We are delighted to welcome Jessica Haagmans as our first Regional Director for the Benelux and her appointment marks a significant step in A+E Networks’ ambitions in the region. I’m confident that with Jessica’s leadership experience and digital knowledge, we can build on our success to become an even bigger player this market.”
This appointment follows a significant period of investment and growth for A+E Networks in the Benelux: In the past twelve months A+E has partnered with market leader RTL Nederlands as its advertising sales house; launched Crime + Investigation on KPN and Vodafone; and moved History into the basic package with Ziggo, KPN and Vodafone, increasing the channel’s reach to over 80% of Dutch homes.
Jessica Haagmans said: “I am looking forward to working with the team at A+E Networks to build on the company’s presence and reputation across the Benelux region. With its portfolio of strong global brands, I’m excited about the potential growth opportunities across all platforms, including digital, which will enable the company to meet its ambitions in the Benelux and across Europe.”
Haagmans joins A+E Networks from Affilinet Benelux, one of the leading affiliate networks in Europe.