Two of Russia’s leading broadcasters saw their revenues significantly fall in 2015.
Quoting financial statements published by SPARK-Interfax, Vedomosti reports that NTV’s decreased by 20% to R16.3 billion (€218.5 million), while VGRTK’s basic earnings were down by 17% to R26.6 billion.
Earlier, it was also announced that Channel One, the country’s most popular station, saw its revenues fall by 12% to R26.5 billion, while its ad revenues were 15.6% lower.
All told, the fall in the three stations’ ad revenues in 2015 was steeper than for the market as a whole.
Data published by the Russian Association of Communication Agencies (RACA) shows that TV ad revenue in Russia in 2015 amounted to R136.7 billion, or 14% less than a year earlier.
